DESIGNED TO HELP ADDRESS A RANGE OF PATIENT NEEDS

Which of your mild to moderate AD patients might benefit from OPZELURA?

Patient Isabelle
 
Hand with visible redness and lesions due to AD
 
Ankle with visible redness and lesions due to AD

Needs meaningful relief from mild to moderate AD itch: Isabelle, 23

I really want something that will help stop the itching.

Patient portrayal.

Patient Isabelle
Her AD story
  • Works in a fast-paced environment as a professional chef but is constantly slowed down by chronic itch
  • Often feels irritable after nights of scratching, which exacerbates her lesions
Her treatment needs
  • Has tried multiple TCSs over the years
  • Experiences temporary relief between
    flare-ups
  • Lesions have increased from 5% to 8% BSA
SEE ITCH RESULTS >
Hands and forearms
  • Marked by erythema, excoriation, and lichenification
  • Service gloves exacerbate her pruritus and make the area difficult to scratch
Ankles
  • Afflicted by persistent pruritus
  • Constant scratching occasionally results in bleeding, leading to sanitary concerns at work

Patient portrayal.

See if your patients are eligible to save on their prescription >

AD=atopic dermatitis; BSA=body surface area; TCS=topical corticosteroid.

Patient Sarah-Beth
 
Eye with eyelid and periorbital area showing visible redness and lesions due to AD
 
Upper chest with visible redness and lesions due to AD

Wants a treatment for her mild to moderate AD in sensitive skin areas*: Sarah-Beth, 59

It's difficult to find relief where I need it.

Patient portrayal.

Patient Sarah-Beth
Her AD story
  • Proud shop owner who has eczema on face and upper chest
  • Self-conscious about the ointment she uses, which has a greasy appearance and causes stinging
Her treatment needs
  • Dissatisfaction with tacrolimus has left her doubtful of other options
  • Needs a targeted therapy that can relieve mild to moderate AD in sensitive skin areas*

*For topical use only. Not for ophthalmic, oral, or intravaginal use.1

SEE SKIN CLEARANCE
RESULTS >
Eyelids and periorbital area
  • Pruritus and inflammation previously localized to periorbital areas now affect the eyelids*
Upper chest
  • Afflicted by erythematous, bumpy rash easily exacerbated by certain clothing
  • Clothing often gets stained by tacrolimus ointment, causing discomfort and appearance concerns

Patient portrayal.

 

See if your patients are eligible to save on their prescription >

AD=atopic dermatitis.

Reference: 1. Opzelura. Prescribing Information. Incyte Corporation; 2021.

Patient Faith
 
Back of hand with visible redness and lesions due to AD
 
Forearm with visible redness and lesions due to AD

Wants a nonsteroidal option that is appropriate for use on areas affecting her every day*: Faith, 40

I wish I had a different option to control my AD symptoms.

Patient portrayal.

Patient Faith
Her AD story
  • Has suffered from mild to moderate AD for
    more than 2 years and is prescribed a TCS
  • Works as a registered nurse, which requires constant hand and forearm washing that exacerbates her AD
  • Worried that her open lesions are unhygienic
Her treatment needs
  • Wants to avoid mild atrophic patches in affected areas caused by long-term TCS use
  • Needs a nonsteroidal option that is appropriate for use on affected areas (up to 20% BSA)1*
SEE SKIN CLEARANCE RESULTS >
Forearms
  • Afflicted by patchy erythema that feels hot to the touch
  • Often feels that patients are staring at her lesions
Hands and wrists
  • Marked by mild atrophic patches and striae along the affected areas from long-term TCS use

Patient portrayal.

*For short-term and non-continuous chronic treatment only.1

AD=atopic dermatitis; BSA=body surface area; TCS=topical corticosteroid.

See if your patients are eligible to save on their prescription >

*For short-term and non-continuous chronic treatment only.1

AD=atopic dermatitis; BSA=body surface area; TCS=topical corticosteroid.

Reference: 1. Opzelura. Prescribing Information. Incyte Corporation; 2021.

Patient Henry
 
Neck with visible discoloration due to AD
 
Elbow fold with visible discoloration and lesions due to AD

Looking for a proven topical treatment option: Henry, 32

My AD feels all-consuming, but I don’t feel comfortable taking that next step.

Patient portrayal.

Patient Henry
His AD story
  • Works as a landscape architect with exposure to extreme temperatures that exacerbate his AD (18% BSA)
  • Experiences flare-ups of moderate AD
His treatment needs
  • Has failed on TCIs but is hesitant toward systemics
  • His physician has recommended dupilumab, but he is concerned about injectable administration
SEE EASI RESULTS >
Neck
  • Flare-ups have started to spread and are marked by hypopigmentation from long-term TCS use
  • Purple and grey patches exacerbated by perspiration during warm weather and dryness in the winter
Elbow folds
  • Most significant source of pruritus
  • Persistent nighttime itch causes difficulty falling asleep

Patient portrayal.

See if your patients are eligible to save on their prescription >

AD=atopic dermatitis; BSA=body surface area; EASI=Eczema Area and Severity Index; TCI=topical calcineurin inhibitor; TCS=topical corticosteroid.

Patient Alex
 
Elbow with visible redness and lesions due to AD
 
Back of adolescent hand with visible redness and lesions due to AD

Needs a treatment that fits into a teenage lifestyle:
Alex, 13

I'm tired of feeling like I'm different from other kids.

Patient portrayal.

Patient Alex
His AD story
  • Loves baseball, but itching during games has frustrated him
  • Has started seeing the school counselor due to concerns about the appearance of his lesions
His treatment needs
  • His mother recognizes the impact mild to moderate AD is having, but is concerned about continuing to cycle on and off TCS
  • Needs a nongreasy treatment he can fit into his daily routine to help control his itch and inflammation
SEE SAFETY PROFILE >
Elbow
  • Marked by patchy, scaly areas of erythema
  • Wears long sleeves even in warm weather to cover the redness
Hands and wrists
  • Most significant source of pruritus
  • Often itches under his baseball glove, causing him to remove it during innings

Patient portrayal.

See if your patients are eligible to save on their prescription >

AD=atopic dermatitis; TCS=topical corticosteroid.